January 15, 2026 · 2 min read
Marketing That Fills the Cup of the World
How Overflow fills your own cup so you can fill those of your clients.

My new outreach service, Overflow, has a mission: to fill the cup of the world.
What does this mean?
On one level, Overflow is a lead generation app that uses AI to find aligned prospects and creates outreach messages that get conversations started with prospective clients.
But on another level, it's about making the world a more beautiful, sane place.
Sound fanciful? Here's how it works.
Overflow's AI saves you hours per week that you might otherwise spend on content marketing or chasing down prospects. It does the research to find aligned leads, and makes it effortless to reach out to them.
When it's this easy to find new potential clients, your own cup fills up. You have energy left over to give your best to your clients when they sign up with you.
When you're giving them your best, you're in a win-win-win-win situation.
Win 1: You win financially because you're getting paid doing something you're great it. So, your cup fills up.
Win 2: You win at the level of your soul because you feel great that your gifts are being well-received by your new clients. So, your cup starts to overflow.
Win 3: Your clients win because they're getting your best work. So, their cup starts to fill up.
Win 4: And when your clients' cups are filling up, their best work and creativity can overflow into the world around them.
I believe that business and marketing systems that let us overflow are one of the keys to a more sane and beautiful world.
After all, so much of our society is based around commerce. Sometimes commerce can be extractive and destructive (think of how there's more profit to be made in sickness rather than health).
But it doesn't have to be this way. Commerce can be life-giving, too - we just have to build systems that let our cups overflow.
This is what "conscious outreach" is all about, and is why I built Overflow.
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Want to try Overflow free for 30 days? Join my beta program!
You'd be a great fit if:
- You're a coach, online educator, retreat leader, wedding vendor, musician, or boutique consultant.
- You hate marketing, but love what you do and want to make a better living at it.
- You already have your marketing message together and a basic Instagram or LinkedIn presence.
I have space for about 5 beta testers to join. Is that you? Comment "Overflow" below and I'll send you the details.
Fill your calendar without becoming someone you’re not.
Not sure? Try our free pipeline assessment to get clear on your next steps to filling your calendar.
